1. There are "no surprises" in exhibition products
The author landed in the UK on April 19 and began to visit stores across the country for publication, research sales data, evaluate accompanying products, and connect with Chinese companies on the spot. In the process, he visited 80% of the UK from the south to the center and then to the north. Products on shelves at retail terminals are clearly visible and impressive. The e-liquid market is dominated by several UK brands and several Chinese bottled e-liquid brands such as ELUX and ELFBAR. ELUX e-liquid is especially popular; POD refillable products are mainly VAPORESSO and OXVA, which are highly recognized by shop owners; 4 cartridges In-one products have gradually become trending products, mainly from Chinese brands such as IVG and CRYSTAL; ELFBAR's oil bottle products are also on the shelves with a high rate; disposable mainstream products are sold with HAYATI as the flow product; snus is sold on the shelves There are already many, with VOLE and KILLA being the mainstream. Looking at the products at this Birmingham e-cigarette exhibition: there are many 4-cartridge and 5-cartridge-in-one products; many POD products; many bottled e-liquid brands; snus is eye-catching, and the mainstream brands of these products have all been put on the market. Therefore, in my opinion, there are basically no product surprises at this exhibition.
2. Exhibition visitors are "expected"
There were not many professional visitors on the first day of this exhibition. On the second day, because it was open to consumers and on Saturday, the overall popularity increased a lot, and B-end users increased. On the third day, there were much fewer visitors. Before the launch, the author had visited 14 cities and regions in the UK. During the store visit, many dealers talked about seeing each other at the Birmingham exhibition. Dealers in the southern and northern regions of the UK were not very interested in the exhibition, but Manchester City Wholesale market users are more interested in this exhibition than the same period last year. Visitors from countries such as Poland, Ireland, and the United States were seen at this exhibition, and they probably came to pay attention to the British market after the changes in the New Deal. It can be seen that after the promulgation of the new British policy, there are still some emotional impacts and actual changes on the e-cigarette industry practitioners in the UK. Therefore, the number of visitors to this exhibition was mediocre, in line with the market, and expected.
3. The exhibition market has "clear direction"
Through this Birmingham exhibition, we can see several points about the British e-cigarette market: 1. The e-cigarette market is affected by the economy and policies, and its prosperity has declined slightly; 2. The product direction has been clear, with compliant large-volume products as the market direction. , pod, closed cartridge reloading, disposable, and snus have gradually formed a new market brand pattern; 3 British independent equipment brands are increasing, and terminals are increasingly willing to sell their own brand products; 4 The e-liquid market is very Prosperity, consumption power is constantly increasing, and Chinese brands and UK brands share the market equally.
Because the directional products exhibited at this exhibition have already been circulated in the market, for many Chinese exhibitors, how to win the British market, get the products launched, and drive terminal sales is the key. Now is the critical market period to seize time. Don't delve into the product. The new e-cigarette market pattern in the UK has become clear, and new opportunities have arrived, but the window period is not long. The author is willing to seize opportunities with Chinese brands/factories to jointly expand the British market.
