In 2019, the global revenue of atomized e-cigarettes reached 20.2 billion US dollars. Based on the domestic smoker base of 350 million, the e-cigarette market has a wide space. Under a conservative estimate, my country's e-cigarette market can reach a maximum of 30 billion yuan.
Compared with the global market, the current penetration rate of electronic cigarettes in China is not high. The penetration rate of electronic cigarettes in the United States reached 31%, and the penetration rate of electronic cigarettes in my country in 2019 was 0.6% (Euromonitor statistics).
Affected by the epidemic last year, the e-cigarette industry grew by 30%.
