△ E-cigarettes are still more popular in the UK this year?
The United Kingdom is an important e-cigarette growing place in Western Europe. 6.4% of the country uses e-cigarettes, equivalent to about 4 million people. As a capitalist country, it has more than 11 million smokers (the smoking rate is about 13%), and the penetration rate of e-cigarettes is as high as 35%. It is known as the "open place" of e-cigarettes in the world.
Domestic RELX, Smol, Magic Flute, Firearms, and Grapefruit have all attacked the British market one after another.
What are the conditions for e-cigarettes in the UK?
The UK is the third most populous country in Europe with a population of nearly 70 million. The data shows that as of May 2022, the total population of the UK is 68,465,049 (about 68,465,000).
The UK currently allows the sale, export, import and production of electronic cigarettes, and should be the country with the highest degree of openness to electronic cigarettes in the world. But it also attaches great importance to the issue of vaping by young people, so that the UK has now banned the sale or purchase of vaping products to anyone under the age of 18.
Statistics show that in 2011, the United Kingdom included e-cigarettes as a substitute for cigarettes. In 2014, the control of e-cigarettes was refined, and the sale of e-cigarettes to minors was only prohibited, and the others were basically ignored. In 2020, the United Kingdom also withdrew from the EU’s new tobacco management regulations. In 2021, it will liberalize e-cigarettes more autonomously. It also announced that e-cigarettes will be included in the social security amount to help quit smoking.
Compared with the European Union, e-cigarettes are subject to TPD supervision, the United States is subject to PMTA review and supervision, and the United Kingdom is very recognized as an alternative to e-cigarette harm reduction. However, the new British e-cigarette law in 2016 also made some requirements for some packaging and nicotine content of e-cigarettes.
Some specific requirements are as follows:
In the UK, from January 2021, manufacturers of nicotine-containing e-cigarettes and refills will be required to submit entry submissions using the MHRA, and retailers will not be required to submit information on any products they sell unless they also qualify as producers.
1. The import, sale, use and advertisement are permitted;
2. Regardless of e-cigarette tubes or e-liquids, all e-cigarette products must be notified to the Medicines and Health Products Regulatory Authority (MHRA) before they are put on the market;
3. Electronic cigarettes follow the same system as tobacco and are prohibited from being used in public;
4. The nicotine content shall not exceed 20mg/mL;
5. In disposable electronic cigarettes or single-use pods, the volume of pods or liquid reservoirs shall not exceed 2mL;
6. The maximum capacity of the refill e-liquid should not exceed 10ml;
7. Smoking equipment must be able to prevent children from being unpacked, and cannot be restored to its original state after being opened;
8. It is forbidden to add certain ingredients to e-liquid, including pigments, caffeine, and taurine.
9. Products can enter the medical insurance system, be sold in pharmacies, or be reimbursed by medical insurance or sold as drugs!
In particular, for example, British electronic cigarettes require (MHRA) certification. For example, the certification process needs to check whether the product contains e-liquid, how many flavors and models, register an MHRA system account, upload test reports and other notification materials, and then pay the notification fee (UK Notice The fee is £150), after the notification is passed the product will be displayed on the MHRA and can then be listed. Moreover, new e-cigarettes and refill container products must submit a notification to MHRA six months in advance, otherwise they will not be placed on the market in time.
Known as the "open place" of global e-cigarettes, can it make waves again at one time?
Among so many countries, the British Ministry of Health report recommends "promoting old smokers to switch to e-cigarettes", which can be said to be quite supportive of e-cigarettes.
The biggest feature of electronic cigarettes in the UK this year is that, in addition to the traditional fixed market, this year is hotly promoting disposable products. Can it make waves again?
Let's take a special look at the characteristics of British electronic cigarettes.
1. The mainstream of big smoke.
British people are relatively large, and they also like products with large size and large smoke in order to match their physique.
In addition, the local trend culture is relatively strong, there are many players in the steam culture, each person is tall, tattooed, earrings, and vomiting cigarettes. The obvious consumption differences and cultural differences also promote the different characteristics of e-cigarettes in the UK.
Looking at the needs of British users for electronic cigarettes, who like large electronic cigarette equipment and large capacity, they all see different needs.
Big smoke (open oil filled) devices are popular in the UK. Even from the UK exhibition, it can be seen that the market is mainstream. Open devices and e-liquids are still the mainstream, and the big smoke products SMOK, aspire and vaporesso are the mainstream. However, there may be some changes this year, such as one-time crazy growth
Also based on the big smoke, in the UK e-cigarette market, the range of products available online in the category of pre-filled vaping cartridges is gradually expanding, and is growing to a broader trend in the bottled e-liquid market.
And even if it is a one-time, it pays attention to the big smoke, which shows that the big smoke is a typical feature in the UK.
one-time crazy growth.
The UK has become an important destination for most Chinese e-cigarette brands to go overseas. After all, the UK allows disposable e-cigarettes, and the products of e-cigarettes are abundant, and the proportion of closed e-cigarettes is also very high. The "2021 World Tobacco Development Report" shows that the sales of the British e-cigarette market in 2021 will be 3.45 billion US dollars, a year-on-year increase of 16.9%. Among them, the sales and proportion of closed e-cigarettes are still rising.
It can be seen that an electronic cigarette market with a scale of more than 20 billion yuan has won competition from many brands. This year's largest e-cigarette exhibition in Birmingham in the UK has also attracted domestic e-cigarette giants such as Firearms, RELX, Smol, Xiwu, Magic Flute, and YOOZ to participate.
The reason why the one-off is so popular in the UK is mainly based on "good taste + cost-effectiveness", and it is an atomized carnival product.
With the one-off hot sale, YOOZ grapefruit "environmentally friendly" disposable e-cigarette products have also appeared in the UK this year.
Data also shows that the disposable cigarette market in the United Kingdom, Canada, Russia and other countries has also taken off rapidly after 2019, and will accelerate its growth in 2021. Like the United Kingdom, the increase in taxes on cigarettes and heated cigarettes has also boosted the growth of cost-effective disposable e-cigarettes. With the help of local brands and Chinese e-cigarette manufacturers, the disposable pod vape market in the United Kingdom and other countries has also experienced rapid growth in the past two years. The number of products in the three countries has increased from less than 100 in 19 years to more than 2021 in 2 years. 1400 species.
The data is also amazing. In 2022, the market size of disposable e-cigarettes is expected to reach US$2.72 billion, accounting for more than 43% of the closed-system e-cigarette product market. Instructions are covered in inflatable style. In 2021, the market size of disposable (closed system) e-cigarette products will reach approximately US$2.125 billion, accounting for 22.7% of the global e-cigarette device market. The ratio increased significantly.
In addition, the UK occupies an important position in the global e-cigarette market. According to the data, the global volume reached 25 billion US dollars in the first quarter of this year; the EU and the UK are expected to account for 24% of the export market, indicating that the proportion can be considered very high, and the growth rate this year is still very good.
3. Most e-cigarette users are converted from smokers.
The data shows that British e-cigarette users are mainly smokers, and non-smokers account for less than 3%. Among British adult e-cigarette users in 2020, non-smokers accounted for only 2.9%, while smokers accounted for 97.1% of British adult e-cigarette users, accounting for an absolute large proportion.
4.The effect of replacing cigarettes is obvious, and the government is very supportive.
The core reason why the UK embraces e-cigarettes is because of the effectiveness of e-cigarettes in replacing cigarettes. Data shows that there are 3.2 million e-cigarette users in the UK, but only about 100,000 non-smokers, accounting for a very low proportion (about 3%). Electronic cigarettes have become the most commonly used smoking cessation method for smokers. And there are various ways to replace cigarettes, such as 18.2% of smokers quit smoking with nicotine replacement therapy (such as nicotine gum, nicotine patch), and 4.4% of smokers quit smoking with varenicline (a smoking cessation drug). The number of smokers who quit smoking with e-cigarettes is 27.2%, which is more than the sum of the above two smoking cessation methods.
In addition, the United Kingdom officially recognizes e-cigarettes. As the first country to explicitly support e-cigarettes as a smoking cessation tool, the Department of Public Health of England also stated that e-cigarettes can reduce harm by 95%. The UK has not only been committed to the scientific research of e-cigarettes, but also used it as a key means of tobacco control to encourage smokers to switch to e-cigarettes; it has also become the first country to grant medical product licenses for e-cigarettes. Its NHS also has policies in place that will subsidize the cost of e-cigarettes for low-income residents trying to quit smoking.
In addition, there are many ways to promote e-cigarettes in the UK, such as free distribution of e-cigarettes to homeless people and free e-cigarettes to smokers; and trial vending machines to sell e-cigarettes... In February this year, the organization LGA urged the UK to put e-cigarettes Tobacco VAT was reduced from 20% to 5%, encouraging more people to quit smoking.
5. E-cigarette users who have never smoked are also growing.
Eight years ago, less than 2% of e-cigarette smokers in the UK had never smoked. By 2021, this proportion will be 4.9%, indicating that some people have never smoked to e-cigarettes, not from smokers. come. Data show that in 2014, only 1.9% of e-cigarette users had never smoked before, and in 2021 this proportion has risen to 4.9%.
6. user characteristics, female users are not low.
British men smoke more than women, but women are not less likely to smoke. The data shows that there are about 15.5% (about 3.7 million) male smokers and 12.1% female smokers (about 3 million) in the UK.
The good news is that the proportion of smokers aged 35-60 is stable, and the proportion of 34-year-olds is decreasing. This shows that the influence of rejuvenation in the UK is gradually declining. Nonetheless, the UK has the largest proportion of smokers aged 25-34.
7.Like fruity.
E-cigarette users in the UK love 'trump flavours'.
Flavors like sweet/candy are more popular in the UK than in other markets, with major local brands such as IVG, Juice N Power and Dinner Lady launching new products.
I remember that the chairman of the British Electronic Cigarette Association once said that the British brand competition is relatively fierce, and there are already 150 brands.
Thanks to the fact that the UK has not banned fruit flavors, its fruity e-cigarettes are well developed in the local market, with fruit flavors and sweet/candy flavors all growing. Special focus on flavors such as menthol, strawberry, tobacco, apple and blueberry. According to the data, the UK is also the country with the highest proportion of fruit flavors such as strawberry and blueberry, followed by apple as an additional flavor.
If the annual increase in e-cigarette sales is 20%, the UK will also have billions of additional space every year, and the future e-cigarette market will be an important place in Western Europe. For example, YOOZ, a major domestic brand, recently announced that it has officially joined the British Electronic Cigarette Industry Association, making every effort to develop a new perspective on the global market.
As the United Kingdom, which is very open to electronic cigarettes but has different needs, China's electronic cigarette exports must be "adapted to local conditions" in order to match the local market.
